The iconic Pilsner Urquell has consistently kept their receipt unchanged since the creation of it 180 years ago, the beer is only brewed in Plzen - Czechia, everyone else is only a copy, that's why Pilsner Urqüell is the Original (Urqüell means Original in Czech language) and the quality is has been consistent since then. Pilsen is the most famous lager beer of the World and I am proud of being a part of this process.
Ideation, Art Direction.
Client: Asahi - Pilsner Urquell 2022.
Agency: VCCP Prague.
