RWE, one of the Czech Republic energy providers, engaged to help their clients to be more energy efficient have created the Tweeting Kettle. Thanks to an integrated system, which tweets every time the water is boiling, reducing the frequency of use of the kettle. It saves energy and change some lazy, inefficient behaviour.
HOW WE MADE IT
We hacked the kettle using a simple Arduino platform that took our kettle alive and tweeting. Once it is connected to the wi-fi, it will send customised messages to all followers employees and help your company to save electricity.
Ideation, Art Direction, Production Design.
Client: RWE CZ, 2016.
Agency: Y&R Prague.
